Volkswagen’s eco-campaign helps reduce CO2 emission and energy consumption in Pune plant

Volkswagen India’s ‘Think Blue. Factory’ initiatives for sustainable automobile production have helped its Pune plant reduce CO₂ emissions by 6.4% and energy consumption by 5.5%. The company said in a statement that its target is to reduce total fresh water consumption by 10 per cent in 2013. Environmental sustainability is a global target set by Volkswagen. The ‘Think Blue. Factory’ project, which was globally announced in 2011 and implemented in the Pune plant from 2012, focuses on reducing the environmental impact of all Volkswagen plants across the world by 25 per cent by 2018 based on 2010 values. This applies especially to energy consumption, water consumption, waste generation, air-borne emissions including carbon dioxide emissions. Mahesh Kodumudi, the President and MD, Volkswagen India Pvt Ltd, said, “The strategic goal for the Volkswagen Group is the economic and environmental leadership in the global automotive industry by 2018. The ‘Think Blue. Factory’ initiatives are a key to achieving the goals.